PROJECT OVERVIEW
Built in Wordpress
This is a presentation website for a creative individual who is both a Product Designer and an artist, with expertise in graphic design. The website's primary goal is to provide a cohesive platform for her to express her unique identity and showcase her diverse work in one place.
The visual identity for the website should reflect bold creativity and approachable warmth.
The website should feel modern, artistic, and authentic, mirroring her creative personality while effectively communicating her professionalism and artistic vision to her audience.
The Focus
Create a playful and coloured brand that evokes creativity, happiness and confidence
Create a visual identity for the persona
Create a personal presentation website with the new brand
Colour Palette
This palette blends bold and vibrant hues with soft, delicate tones, creating a dynamic and balanced aesthetic.
The combination of strong (Dark Blue and Bright Red) and soft (Soft Pink and Soft Lilac) tones, tied together with the energetic Electric Yellow, evokes a sense of bold creativity and approachable warmth.
The interplay of these colours allows for a wide range of design possibilities, from striking contrasts to gentle harmony. The palette feels modern and versatile, perfect for creating bold statements with a soft, human touch.
Onest for headlines
Onest is chosen for titles to establish a clean, modern aesthetic that exudes confidence and clarity. Its sharp, geometric forms pair seamlessly with the bold elements of the color palette, such as Dark Blue and Bright Red, reinforcing the sense of bold creativity. The typeface’s minimalist design ensures that the titles stand out prominently, creating a strong visual hierarchy.
Figtree for text
Figtree is selected for body text to provide a soft, approachable feel that balances the dynamic energy of the titles. Its rounded, elegant forms echo the softer tones of the color palette, such as Soft Pink and Lilac, while remaining highly legible. This typeface complements the overall visual identity by adding warmth and human touch, perfect for communicating both professionalism and creativity.
