The Spark Blog is your hub for all things design. Join us as we explore the latest trends, share inspiring stories, and provide the resources you need to spark your creative journey. Let's connect through the power of design!
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Branding
Stop trying to appeal to everyone (your brand needs enemies)
Mar 3, 2026
Branding
What do you sound like? Finding your brand voice (and using it everywhere)
May 26, 2025
Design
Designing for joy: how your brand's vibe impacts wellbeing
May 23, 2025
Web Design
5 signs your website needs a refresh (not a full rebuild!)
May 20, 2025
Branding
Your brand needs a rulebook (here’s how to make a great one)
May 12, 2025
Web Design
Why your "perfect" website still feels annoying
Apr 28, 2025
Branding
Your logo isn't your brand (sorry, not sorry) - Let's talk real brand identity.
Apr 14, 2025
Storytelling
Your brand isn't a fact sheet. It's a feeling
Feb 15, 2025
Storytelling
Narrative Arc: How to tell better stories
Dec 13, 2024
Storytelling
Using movie characters to create engaging personas: a new approach
Oct 9, 2023